They skip
your ads.
Not our
creators.
Your audience left. It blocks ads now.
UK 16-to-24-year-olds give live TV 20 minutes a day; YouTube and TikTok get an hour and a half.1 A third of the internet blocks ads outright.2 There is no blocker for a creator talking about your product.
People believe people. Not banners.
Nielsen asked 30,000 people across 60 countries what they actually trust. A recommendation from a person beat every paid format in the study. A creator who reads your product into their own video is exactly that recommendation, in front of a far bigger room.3
You can't buy attention anymore. You can only earn it, or borrow it from someone who already has.
This is not a soft brand bet. It pays.
Going in blind is how the budget disappears.
Picking a creator off their follower count is a gamble. It looks fine until the post goes live and nothing sells, because the audience was never real, or never yours.
A sponsorship isn't ad space. It's a loan of someone's credibility. Pick the wrong lender and the loan defaults.
We know every sponsor on YouTube.
Close to every sponsored video on YouTube, matched to the brand that paid for it. No one else picks creators with this. "Which creator?" becomes a lookup:
- Every creator your competitors ever sponsored, and how those videos did.
- Each creator's real track record of selling, not their follower count.
- What a placement should cost, benchmarked against the whole market.
- The gaps no brand in your category has touched yet.
The same budget. Two very different outcomes.
How a campaign runs.
Matched, not guessed
We pick against the database: audience fit and past sponsor performance. One anchor channel for reach, plus smaller engaged channels that punch above their size.
Written in, not read out
Our writers build your message into the video so it sounds like the creator, not a script. You approve before anything goes live.
Measured, then sharpened
Views at 7 and 30 days, click-throughs, code redemptions, comment sentiment. Every result feeds the next placement, so the spend compounds.
Brands already sponsor through us.
Privacy tools, web hosts, hardware, open-source software. Several of these companies came back for a second campaign.
The algorithms
work for us.
Put your brand where the trust already is. Tell us your goal; we'll come back with the creators we'd use, why, and the numbers behind them.